Have you ever looked at logos and wondered what their meanings were or what inspired the designer? Here are 10 logos that you see almost every day and what they represent。

你在看到商標(biāo)時(shí)是否想過它們的含義，又或者思考過是什么給了商標(biāo)設(shè)計(jì)者靈感?接下來我們將介紹10個(gè)幾乎每天都能見到的商標(biāo)以及它們背后的意義。

1. TOYOTA

豐田

The three ellipses seen in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology。

商標(biāo)中的三個(gè)橢圓代表著三顆心：顧客之心、產(chǎn)品之心和科技進(jìn)步之心。

2. BMW

寶馬

BMW has a history in aviation and its logo stays true to its roots. The blue and white represent a propeller in motion with the sky peeking through. In fact, BMW had a role in World War II as a creator of aircraft engines for the German military。

BMW曾經(jīng)參與過飛機(jī)制造業(yè)，它的商標(biāo)也來源于此。白色和藍(lán)色分別代表螺旋槳和藍(lán)天。事實(shí)上，BMW曾在二戰(zhàn)期間為德軍生產(chǎn)飛機(jī)引擎。

3. Apple

蘋果

The Apple logo represents the forbidden fruit from the “Tree of Knowledge” in the Biblical creation story of Adam and Eve。

蘋果的商標(biāo)來源于《圣經(jīng)》亞當(dāng)與夏娃的故事中智慧樹的禁忌果。

4. FedEx

聯(lián)邦快遞

This logo is so creative. If you look closely you will see the arrow between the letter ‘E’ and ‘X’, which represents the company’s forward thinking ways and outlook towards the future。

這是一個(gè)很有創(chuàng)意的商標(biāo)。E和X之間的空隙拼成了一個(gè)箭頭，代表公司高瞻遠(yuǎn)矚、展望未來。

5. Mercedes-Benz

梅賽德斯奔馳

The Mercedes-Benz logo is the most confident of all. The tri-star represents the company’s dominance in quality and style over all things land, sea and air。

梅賽德斯奔馳的商標(biāo)最有信心。三芒星代表公司在質(zhì)量和品位上的優(yōu)勢(shì)超越一切，無論在陸地、天空或是海洋。

6. Adidas

阿迪達(dá)斯

The Adidas logo looks like a mountain to represent the obstacles that people need to overcome. Originally the logo was just three stripes and didn’t stand for anything. So they kept the three stripes and just made them slanted to resemble a mountain。

阿迪達(dá)斯的商標(biāo)像一座山，象征著人們要跨越的障礙。最初這個(gè)商標(biāo)只有三條杠，并不具有任何含義。后來阿迪達(dá)斯把三條杠設(shè)計(jì)成傾斜的來表示山峰。

7. AUDI

奧迪

Plain and simple, right? Well, no. Each of these hoops represent the 4 founding companies of the Auto-Union Consortium way back in 1932: like DKW, Horch, Wanderer and Audi。

看起來平淡無奇，對(duì)吧?其實(shí)并非如此。4個(gè)圓環(huán)代表1932年汽車聯(lián)盟公司(1985年改名為AUDI)的4個(gè)組成公司：小奇跡、霍希、漫游者和奧迪。

8. IBM

國際商業(yè)機(jī)器公司

IBM’s logo has a hidden message for the whole world. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality。

IBM的商標(biāo)中的隱藏含義是平等。穿過藍(lán)色字母的白色間隔在商標(biāo)的右下角組成了等號(hào)。

9. Volkswagen

大眾

The ‘V’ stands for “volks” which means people in German and and the ‘W’ stands for “wagen” which means car. It’s the car for the people。

大眾商標(biāo)的含義是人民的汽車。V德語中代表“人民”(volks)，W則代表汽車(wagen)。

10. Amazon

亞馬遜

You may have thought the arrow looks like a smiley face, meaning Amazon’s main mission is to make their customers happy. But notice the arrow is pointing from the a to the z. This represents the fact that Amazon has a large variety of items for sale, from A to Z。

你可能會(huì)想到商標(biāo)里的箭頭看上去像一個(gè)笑臉，意味著亞馬遜的主要使命是讓顧客開心。但請(qǐng)注意那個(gè)箭頭是從a指向z，這也代表亞馬遜的商品范圍之廣，巨細(xì)靡遺。