2021年商務英語考試口語考試情景對話：品牌忠誠度

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2021年商務英語考試口語考試情景對話：品牌忠誠度

A:What are our areas for growth?What sectors do you see the most potential in?If we are going to pull our sales numbers up and develop the brand,we got to work across the board.

B:It’s not just spreading out to new markets that we have to address. I think we’d better first pay attention to developing our brand in the markets we already have.We’ve reached the awareness level,but we haven’t established customer loyalty. People know who we are, but they still don’t trust in our brand.

A:I don’t see why we can’t work on opening new markets and developing the markets we’ve already penetrated at the same time.... Both aspects of developing our customer base and developing our brand are important.

我們的發(fā)展空間是什么?你看我們最有潛力的部分是什么?如果我們要提高銷售額并開發(fā)品牌,我們一定要大家一起努力.

這不僅僅是要擴大我們必須要開發(fā)的新市場.我認為我們最好首先重視開發(fā)我們在市場上已經(jīng)擁有的品牌.我們已經(jīng)讓大家知道了我們的品牌,但還沒有建立起顧客的品牌忠誠度.人們知道我們是誰,但他們還不信任我們的品牌.

我不明白我們?yōu)槭裁床荒芡瑫r既開發(fā)新市場,又開發(fā)我們已經(jīng)滲透的市場…發(fā)展顧客基礎和發(fā)展我們的品牌兩方面同樣重要.

Potential: qualities that exist and can be developed 潛力;潛質(zhì) uncountable

All children should be encouraged to realize their full potential. 應當鼓勵所有的兒童充分發(fā)揮他們的潛能.

She has great potential as an artist. 她很有潛質(zhì),是一位可造就的藝術家.

He has the potential to become a world-class musician. 他有潛力成為世界級的音樂家.

The house has a lot of potential. 這所房子頗具潛力.across the board: involving everyone or everything in a company, an industry, etc. 全體;整體;全面

The industry needs more investment across the board. 這一行業(yè)需要全面增加投資.

an across-the-board wage increase 包括全體人員的加薪

penetrate: to succeed in entering or joining an organization, a group, etc. especially when this is difficult to do 滲透,打入(組織、團體等)

They had penetrated airport security. 他們已打入機場保安組織. VN

The party has been penetrated by extremists. 極端分子已經(jīng)打入了這個黨.

This year the company has been trying to penetrate new markets(= to start selling their products there). 今年這家公司一直試圖打入新市場.

The troops had penetrated deep into enemy lines. 部隊已經(jīng)深入敵軍防線.

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