鐣�(d膩ng)鍓嶄綅缃細 棣栭爜(y猫) > BEC鍟嗗嫏(w霉)鑻辫獮(y菙) > BEC鍟嗗嫏(w霉)鑻辫獮(y菙)妯℃摤瑭﹂ > 2021骞翠笅鍗婂勾BEC涓礆(j铆)鑰冨墠娌栧埡绶寸繏(x铆)椤屽強绛旀锛�11锛�

2021骞翠笅鍗婂勾BEC涓礆(j铆)鑰冨墠娌栧埡绶寸繏(x铆)椤屽強绛旀锛�11锛�

鏇存柊鏅�(sh铆)闁擄細2021-11-18 15:06:17 渚�(l谩i)婧愶細鐠�(hu谩n)鐞冪恫(w菐ng)鏍� 鐎忚79鏀惰棌39

BEC鍟嗗嫏(w霉)鑻辫獮(y菙)鍫�(b脿o)鍚�銆佽€冭│銆佹煡鍒嗘檪(sh铆)闁� 鍏嶈不(f猫i)鐭俊鎻愰啋

鍦板崁(q奴)

鐛插彇椹�(y脿n)璀� 绔嬪嵆闋�(y霉)绱�

璜�(q菒ng)?zh铆)椤�?xi臎)鍦栫墖椹�(y脿n)璀夌⒓鍚庣嵅鍙栫煭淇¢(y脿n)璀夌⒓

鐪嬩笉娓呮锛屾彌寮靛湒鐗�

鍏嶈不(f猫i)鐛插彇鐭俊椹�(y脿n)璀夌⒓

鎽樿 BEC鍟嗗嫏(w霉)鑻辫獮(y菙)鑰冭│姝e湪鍌欒€冧腑锛岀挵(hu谩n)鐞冪恫(w菐ng)鏍″皬绶ㄧ偤澶у鎻愪緵浜嗏€�2021骞翠笅鍗婂勾BEC涓礆(j铆)鑰冨墠娌栧埡绶寸繏(x铆)椤屽強绛旀锛�11锛夆€�锛屽笇鏈涘彲浠ュ公鍔╁埌澶у銆傛洿澶氭湁闂�(gu膩n)BEC鍟嗗嫏(w霉)鑻辫獮(y菙)鐨勮€冭│璩囨枡锛岀洝鍦ㄧ挵(hu谩n)鐞冪恫(w菐ng)鏍�锛�
2021骞翠笅鍗婂勾BEC涓礆(j铆)鑰冨墠娌栧埡绶寸繏(x铆)椤屽強绛旀锛�11锛�

鐐鸿畵澶у鍦ㄥ畨蹇冨倷鑰冪殑鍚屾檪(sh铆)涔熻兘婧�(zh菙n)纰虹嵅鐭ヨ€冭│鏅�(sh铆)闁撶浉闂�(gu膩n)淇℃伅锛岀挵(hu谩n)鐞冪恫(w菐ng)鏍℃彁渚� 鍏嶈不(f猫i)闋�(y霉)绱勭煭淇℃彁閱�鏈嶅嫏(w霉)锛屼互鐭俊鐨勬柟寮忔彁鍓嶅憡鐭ュ悇浣嶈€冪敓2021骞�11鏈圔EC鍟嗗嫏(w霉)鑻辫獮(y菙)鑰冭│鏅�(sh铆)闁撶瓑淇℃伅锛屼互闃叉偍閷�(cu貌)閬�(gu貌)锛佺法杓帹钖︼細2021骞翠笅鍗婂勾BEC涓礆(j铆)鑰冨墠娌栧埡绶寸繏(x铆)椤屽強绛旀鍖附銆�

Planning

In any planning system, from the simplest budgeting to the most complex corporate planning, there is an annual process. This is partly due to the fact that firms (19).......their accounting on a yearly (20)......., but also because similar (21)....... often occur in the market.

Usually, the larger the firm, the longer the planning takes. But typically, planning for next year may start nine months or more in advance, with various stages of evaluation leading to (22)....... of the complete plan three months before the start of the year.

Planning continues, however, throughout the year, since managers (23) ....... progress against targets, while looking forward to the next year. What is happening now will (24)....... the objectives and plans for the future.

In today's business climate, as markets constantly change and become more difficult to (25)....... , some analysts believe that long-term planning is pointless. In some markets they may be right, as long as companies can build the sort of flexibility into their (26).......which allows them to (27).......to any sudden changes.

Most firms, however, need to plan more than one year ahead in order to (28).......their long-term goals. This may reflect the time it takes to commission and build a new production plant, or, in marketing (29)....... , it may be a question of how long it takes to research and launch a range of new products, and reach a certain (30)....... in the market. If, for example, it is going to take five years for a particular airline to become the (31)....... choice amongst business travellers on certain routes, the airline must plan for the various (32)....... involved.

Every one-year plan, therefore, must be (33)....... in relation to longer-term plans,and it should contain die stages that are necessary to achieve the final goals.

19 A make up B carry out C bring about D put down

20 A basis B grounds C foundation D structure

21 A distributions B guides C designs D patterns

22 A approval B permission C consent D decision

23 A value B inspect C review D survey

24 A command B prompt C influence D persuade

25 A guess B speculate C reckon D predict

26 A operations B techniques C measures D exercises

27 A answer B respond C counter D reply

28 A move B lead C develop D benefit

29 A expressions B descriptions C words D terms

30 A reputation B position C situation D influence

31 A desired B selected C preferred D supposed

32 A acts B steps C means D points

33 A handed over B drawn up C made out D written off

閫欑瘒鏂囩珷鏄棞(gu膩n)浜庡叕鍙歌▓(j矛)鍔冪殑(planning)锛屽仛瑷�(j矛)鍔冩檪(sh铆)鐨勯亷(gu貌)绋嬪拰闇€瑕佽€冩叜鐨勪竴浜涘洜绱犮€�

鍏ㄦ枃鐨勭涓€鍙ヨ┍瑾�(shu艒)鍏徃鍋氱殑姹哄畾鏄竴鍊�(g猫)骞村害閬�(gu貌)绋�(annual process)銆傛帴涓嬩締(l谩i)璜囧埌鍘熷洜銆�19椤�锛宮ake up鏄祫鎴愩€佹崗閫�銆佸寲濡濈殑鎰忔€濓紝鐢ㄥ湪閫欓噷鍜宎ccounting鎼厤涓嶄笂;carry out鏄煼(zh铆)琛�(to do something that needs to be organized and planned);bring about 鏄付渚�(l谩i)锛屼娇鐧�(f膩)鐢�(to make something happen);put down 鏀句笅锛岄幃(zh猫n)澹�銆傚緸鎰忔€濅笂鐪�锛屾噳(y墨ng)瑭查伕B锛宑arry out銆�

浜嬪(sh铆)涓婏紝carry out accounting on …..basis鏄噾铻嶈嫳瑾�(y菙)閲屽皥妤�(y猫)涓斿湴閬撶殑瑾�(shu艒)娉�銆傛渶甯歌(ji脿n)鐨勪竴绋槸carry out accounting on the accrual basis 鍩�(zh铆)琛屾瑠(qu谩n)璨�(z茅)鐧�(f膩)鐢熷埗銆傜浉鎳�(y墨ng)鐨�锛�20椤岄伕basis锛屽叕鍙告檪(sh铆)鍦ㄤ竴骞寸殑鍩虹(ch菙)涓婂煼(zh铆)琛屾渻(hu矛)瑷�(j矛)婧�(zh菙n)鍓囩殑銆�

21椤岋紝閫欓噷闇€瑕佺悊瑙d笂涓嬫枃鐨勫惈缇�銆傞€欎竴鏁村彞瑭变粛鐒舵槸鍦ㄨ(shu艒)鏄庡叕鍙搁€�(j矛n)琛宲lanning鐨勫師鍥犮€傛鏄洜?y脿n)姗勫棬棰戝摢锛秿?hu矛)鍦ㄥ競鍫�(ch菐ng)涓婂嚭鐝�(xi脿n)锛屾墍浠ュ叕鍙告墠闇€瑕侀€�(j矛n)琛岃▓(j矛)鍔�銆傞伕patterns鏄渶绗﹀悎鍘熺京鐨�銆�

22椤岋紝寰堟槑椤�锛岄€欓噷濉叆鐨勮鏄〃绀烘壒婧�(zh菙n)銆侀€氶亷(gu貌)涔嬮鐨�锛屾槸鎸囧勾鍓嶄笁鍊�(g猫)鏈堝畬鏁寸殑瑷�(j矛)鍔冨氨鏈�(hu矛)琚€氶亷(gu貌)銆傚緸涓枃鎰忔€濅笂鐪�锛孉銆丅銆丆涓夊€�(g猫)瑭為兘鏄鍚堢殑銆傚叿楂旂湅鑻辨枃瑙i噵灏�(du矛)骞惧€�(g猫)瑭炵殑鐢ㄦ硶閫�(j矛n)琛屽崁(q奴)鍒�銆�

approval锛歸hen a plan, decision, or person is officially accepted鎵规簴(zh菙n)锛屾寮忕殑

eg:The president has already given his approval to the plan.

permission锛歸hen someone is officially allowed to do something鍏佽ū锛屼篃鏄寮忕殑

eg:You must ask permission before taking any photographs inside the church.

consent锛歱ermission to do something涓嶉偅涔堟寮忕殑鍏佽ū

eg:He took the car without the owner's consent.

閫欎竴椤屾槸璎涚殑瑷�(j矛)鍔冭鎵规簴(zh菙n)鎴栬€呴€氶亷(gu貌)锛屾墍浠ョ敤approval銆�

23椤岋紝閫欓噷鐨勫墠鍚庢枃鐨勬剰鎬濇槸瑷�(j矛)鍔冭搏绌垮叏骞村绲�锛屾墍浠ョ稉(j墨ng)鐞嗗€戦渶瑕佸洖椤ч亷(gu貌)鍘�锛屽睍鏈涙湭渚�(l谩i)銆傚悗闈㈢殑looking forward to鏄€�(g猫)绛旀淇¤櫉(h脿o)锛岀浉灏�(du矛)鎳�(y墨ng)鐨勫墠闈㈡噳(y墨ng)瑭查伕review锛屾牴鎿�(j霉)鐩(bi膩o)鍥為¨閬�(gu貌)绋�銆�

24椤屾瘮杓冪啊(ji菐n)鍠紝鐞嗚В浜嗗彞瀛愬惈缇╀笉闆e仛鍑洪伕鎿�?锛孎(xi脿n)鍦ㄧ櫦(f膩)鐢熺殑浜嬫儏灏囨渻(hu矛)褰遍熆鏈締(l谩i)鐨勭洰妯�(bi膩o)鍜岃▓(j矛)鍔�銆傞伕influence銆�

25椤岋紝寰為€欏€�(g猫)鍙ュ瓙渚�(l谩i)鐪�锛屽~鍏ョ殑瑭炴槸鎳�(y墨ng)瑭插彲浠ョ洿鎺ュ拰market鎼厤鐨勩€侾redict the market鏄晢鑻遍噷鍦伴亾甯歌(ji脿n)鐨勭敤娉�锛屽競鍫�(ch菐ng)闋�(y霉)娓�(c猫)銆�

26椤�锛屽線浠栧€戠殑鎿嶄綔涓鍔犱竴榛�(di菐n)闈堟椿鎬э紝閫欐ǎ鍙互灏�(du矛)绐佺劧鐧�(f膩)鐢熺殑璁婂寲鍋氬嚭鍙嶆噳(y墨ng)銆�

Operation: the work or activities done by a business or organization, or the process of doing this work.

27椤岋紝respond to 灏�(du矛)…..鍋氬嚭鍙嶆噳(y墨ng)銆�

28椤�锛岀偤浜嗛枊(k膩i)鐧�(f膩)鍏徃鐨勯暦(zh菐ng)鏈熺洰妯�(bi膩o)锛岄渶瑕佷竴骞翠互涓婄殑鏅�(sh铆)闁撲締(l谩i)瑷�(j矛)鍔�銆傚緸鎰忔€濆拰鐢ㄦ硶涓婏紝鍙兘閬告搰develop銆�

29椤岋紝in market terms 鐢ㄥ競鍫�(ch菐ng)琛�(sh霉)瑾�(y菙)渚�(l谩i)瑾�(shu艒)銆傚浐瀹氱敤娉曘€�

30椤�锛宲osition in the market锛屽競鍫�(ch菐ng)涓婄殑鍦颁綅銆傚墠闈㈠凡缍�(j墨ng)鏆楃ず浜嗛€欓噷瑕佺敤甯傚牬(ch菐ng)琛�(sh霉)瑾�(y菙)渚�(l谩i)琛ㄨ堪锛宲osition in the market灏辨槸鍥哄畾琛ㄩ仈(d谩)

(positioning is that exclusive space your brand owns in the marketplace. It's relevant and compelling to your customers, and different from your competitors.)

31椤岋紝鍙渶瑕佺悊瑙referred鐨勬剰鎬濓細棣栭伕鐨�

32椤�锛屾兂璁撻€欏€�(g猫)鑸┖鍏徃鎴愮偤鐗瑰畾璺窔涓婂晢鍕�(w霉)鏃呭鐨勯閬�锛屽繀闋堝厛瑷�(j矛)鍔冨ソ鐩搁棞(gu膩n)鐨勬椹�銆傛寜姝ラ渚�(l谩i)鎿畾瑷�(j矛)鍔冿紝鏈€鍚庢墠鑳芥垚鍔�锛屾墍浠ラ伕step銆�

33椤�锛岄渶瑕佺悊瑙e洓鍊�(g猫)瑭炵祫鐨勫惈缇┿€�

hand over: to give something to someone with your hand, especially because they have asked for it or should have it.浜ゅ嚭

draw up: to prepare a written document, such as a list or contract璧疯崏

(draw up plans/proposal)

e.g: He was asked to draw up proposals for reforming the law

make out:

to be just able to see or hear something 鐪嬭(ji脿n)鎴栬伣(t墨ng)瑕�(ji脿n)

to understand something, especially the reason why something has happened鐞嗚В

write off:

to write a letter to a company or organization asking them to send you goods or information瀵�(xi臎)淇″瘎鍑�

to decide that someone or something is useless, unimportant, or a failure 娉ㄩ姺

to officially say that a debt no longer has to be paid, or officially accept that you cannot get back money you have spent or lost 鍕鹃姺

浠ヤ笂灏辨槸鐠�(hu谩n)鐞冪恫(w菐ng)鏍″皬绶ㄧ偤鎮ㄥ付渚�(l谩i)鐨�“2021骞翠笅鍗婂勾BEC涓礆(j铆)鑰冨墠娌栧埡绶寸繏(x铆)椤屽強绛旀锛�11锛�”鐨勫叏閮�?j墨)?n猫i)瀹�锛岄渶瑕佸晢鍕�(w霉)鑻辫獮(y菙)鑰冮粸(di菐n)銆佹ā鎿反缈�(x铆)绛夎硣鏂欑殑鑰冪敓锛屽彲榛�(di菐n)鎿�“鍏嶈不(f猫i)涓嬭級”鎸夐垥锛岄€�(j矛n)琛屽厤璨�(f猫i)涓嬭級锛屾洿澶欱EC鍟嗗嫏(w霉)鑻辫獮(y菙)鍌欒€冭硣鏂欐寔绾�(x霉)鏇存柊涓�锛�

鍒嗕韩鍒帮細 绶ㄨ集锛氱挵(hu谩n)鐞冪恫(w菐ng)鏍�

璩囨枡涓嬭級 绮鹃伕瑾茬▼ 鑰佸斧鐩存挱 鐪熼绶寸繏(x铆)

BEC鍟嗗嫏(w霉)鑻辫獮(y菙)璩囨牸鏌ヨ

BEC鍟嗗嫏(w霉)鑻辫獮(y菙)姝峰勾鐪熼涓嬭級 鏇村

BEC鍟嗗嫏(w霉)鑻辫獮(y菙)姣忔棩涓€绶� 鎵撳崱鏃ユ

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